The following comparison of Shopify plus vs Shopify highlights the key differences in features and pricing between these two highly popular ecommerce platforms. For your project, what is the best option?

Thousands of businesses around the world use Shopify to build online stores.

They are mostly small to medium-sized businesses who are happy with a Shopify pricing plan (‘Basic’, ‘Shopify’, ‘Advanced Shopify’, etc.).

Small businesses and solopreneurs can generally take advantage of core features of Shopify with its ‘normal’ versions.

These include:

  • Stores that are standalone
  • Selling features that are multilingual
  • Multi-currency selling capabilities
  • Toolkits for drop-shipping
  • POS functionality and more.

Small businesses and individuals looking to sell online can benefit from the Shopify service. However, enterprises doing millions of dollars in sales may need a more customized experience. Here’s where Shopify Plus comes in – an advanced version of Shopify.

What is Shopify Plus?

Creating Shopify Plus in 2014 was Shopify’s way of competing with enterprise eCommerce platforms like Magento, Volusion and Demandware. Shopify Plus is an enterprise eCommerce platform developed for high-growth brands and merchants. As a result of their Plus offering, Shopify has taken significant market share away from enterprise incumbents.

With Shopify Plus, you get access to new features, integrations, your store’s underlying code, and dedicated support options. Shopify is designed for small and medium businesses, while Shopify Plus is designed for enterprise-level businesses. For Instance, Nestle, Hawkers, Kylie Jenner etc.

We’ll compare Shopify vs Shopify Plus and show you all the new features you get with Shopify Plus.

Shopify Plus vs Shopify: How do they differ?

Shopify Plus and Shopify: Feature Comparison

Shopify Plus includes the following features that are not available on Shopify’s basic plan:

#1. Custom Scripts

Scripts can be used by Shopify Plus users to automate specific processes. In addition to providing promotional codes and offers for particular collections, adjusting pricing, or applying discounts, these can be extremely beneficial to store owners. The following are some of the most popular use cases for this feature:

  • Shopify Checkout Customization: Scripts can be used to add custom fields to the checkout, validate customer input, and calculate custom prices.
  • Customizing Cart Behavior: You can add custom logic to the cart, such as discounts, with scripts.
  • Automation of Order Processing: Order processing can be automated with scripts, such as calculating shipping costs, handling taxes, and applying discounts.
  • The ability to customize product pages: You can use scripts to add custom product options or recommendations to product pages.
  • Enhancing Analytics: Custom events and dashboards can be created using scripts to improve analytics.

#2. Advanced Reporting and Analytics 

In Shopify, four types of reports are available to analyze different aspects of an eCommerce store – sales reports, product reports, customer reports, and marketing reports. 

Ecommerce stores can gain deeper insights into their sales and customer behavior with Shopify Plus’ advanced reporting and analytics features.

Shopify’s basic plan offers standard reporting options that allow you to view sales based on product, category, and location. By using the product reports, you will be able to analyze inventory, sales, and profit by product. Basic Shopify plans provide insights into customer demographics, lifetime value, and order history.

The advanced plan offers more detailed reports and options. To gain a deeper understanding of customer behavior and marketing, you can view sales by product, category, and location. You can even create custom marketing and customer behavior reports. 

With Shopify Plus, you can access more detailed analytics, such as customer behavior, sales performance, and inventory levels. In addition to customizable dashboards, Shopify Plus allows you to create dashboards with the most critical metrics for your business.

Furthermore, Shopify Plus lets you integrate external data analytics tools by writing data via API.

#3. A Customizable Checkout Page

Shopify Plus users can customize their checkout pages to match their brand and reduce any fiction buyers experience during the checkout process. Increasing conversions and reducing abandoned carts are the goals:

  • Checkboxes, dropdown menus, and text fields can be added to the checkout page. In addition to collecting additional information, custom fields can be used to request custom engraving or to collect gift messages.
  • Custom Validation: Custom validation rules can be added to the checkout page, such as requiring a particular field to be filled out or requiring a phone number or ZIP code. When all the necessary information is provided, the shopify checkout process can be improved.
  • Custom Pricing:  Custom pricing rules can be created based on the customer’s location, cart contents, or other factors.
  • Custom Scripts: Custom scripts can be used to add custom ecommerce features to the checkout page. Create a script that calculates a custom shipping rate based on the customer’s location or adds a live chat feature to the checkout process.
  • Custom Design: The checkout page can be customized to match the aesthetics and tone of your brand. 
  • Shopify Plus offers checkout pages in 20 languages, while Shopify’s basic plan only offers 5: Shopify stores that sell globally benefit from multilingual checkouts.

#4. Cart Recovery

In Shopify Plus, you can recover abandoned carts and prompt shoppers to finish their checkout process. This goal can be achieved through Shopify Plus in a number of ways:

  • With Shopify Plus’ abandoned cart recovery email feature, you can automatically send emails to customers who haven’t finished the checkout process : A link to the cart and a special offer can be included in these emails to encourage customers to complete their purchase.
  • Retargeting Ads: You can use Facebook Pixel or Google Adwords to create retargeting ads on Shopify Plus. You will show these ads to abandoned cart customers who still have items in their carts.
  • Automated Workflows: Shopify Plus allows you to create automated workflows that trigger actions based on specific events. For example, you can set up a workflow that sends an abandoned cart recovery email to a customer after a certain period or that adds a special offer to the cart after a certain number of abandoned cart email attempts.

#5. Better Scalability

For large businesses, Shopify Plus is a more suitable option due to its ability to scale to handle high traffic and high-volume sales. Compared to regular Shopify, Shopify Plus can handle a higher volume of sales and traffic, so it is ideal for large, rapidly growing businesses.

Shopify Plus vs Shopify: Pricing Comparison

The best thing about Shopify is that the platform itself absorbs web hosting costs, etc. Therefore, you do not need to pay separately for website hosting and development. If you use a payment gateway, customized themes, or third-party plugins. On Shopify, you can choose from the following plans:

  • Shopify Lite: $9 per month
  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month

There is a $2,000 monthly fee for Shopify Plus, plus transaction fees, online store development costs, third-party services, and add-ons. 

It is more important than ever for businesses to have a strong online presence as ecommerce continues to grow. We at our ecommerce development company understand the importance of a reliable and robust online store. Therefore, we’re delighted to announce that we’re now connected with Shopify, one of the world’s most popular ecommerce platforms.

We provide high-quality ecommerce solutions to clients of all sizes. We have years of experience building successful online stores tailored to the needs of each business.

As a result of our partnership with Shopify, we are able to provide our clients with even greater value.

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